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“sustainably” mobile app combating climate change through habit change and eco-socialism https://images.squarespace-cdn.com/content/v1/524a0c06e4b0781833c34e48/1574636766103-ZHSMEFD89319HUCEFMC5/reseach.png ga uxd - Research & personas: Most people already have a baseline understanding of climate change. I needed to know what specific app features appealed to long-time users. I asked friends and friends of friends what they’d like to see for a sustainable habit-changing app. Of course, I didn’t bother asking climate deniers because this app isn’t for them. I sent a survey to my participants with open ended questions. Then, I interviewed them in-person with paper prototypes and then later, with actual Sketch prototypes. I used that research to create three personas that outlined my problem definition. https://images.squarespace-cdn.com/content/v1/524a0c06e4b0781833c34e48/1574638388871-G6XFK8W6QXYM2CSV72WD/mvppostits.png ga uxd https://images.squarespace-cdn.com/content/v1/524a0c06e4b0781833c34e48/1574638589529-5K1LH6LQ13PFDXIBYIHU/matrixformvp.png ga uxd Minimal viable project prioritization matrix: https://images.squarespace-cdn.com/content/v1/524a0c06e4b0781833c34e48/1574639054407-8LI1NFD60228YQ69V5B5/competitiveanalysis.png ga uxd I chose goal-tracking apps with a social media aspect, and of course, some eco-friendly education apps, for competitive analysis. I specifically looked for best practices in gamification, social media, and tracking numbers. https://images.squarespace-cdn.com/content/v1/524a0c06e4b0781833c34e48/1574649863151-Z302R7XZ820KEZWTDQ3L/wf1.png ga uxd https://images.squarespace-cdn.com/content/v1/524a0c06e4b0781833c34e48/1574649875647-EQLSHTXHJOVH0KN988HW/wf2.png ga uxd https://images.squarespace-cdn.com/content/v1/524a0c06e4b0781833c34e48/1574649889576-LEGR3GBE4WV706IANOV7/image-asset.png ga uxd https://images.squarespace-cdn.com/content/v1/524a0c06e4b0781833c34e48/1574658257612-I2PX9QC3W89RUI2AWI4L/up1.png ga uxd https://images.squarespace-cdn.com/content/v1/524a0c06e4b0781833c34e48/1574658306594-HXOP91ZR0LT8HALSNWXJ/up2.png ga uxd https://images.squarespace-cdn.com/content/v1/524a0c06e4b0781833c34e48/1574658318924-GQDEZ96NQ2YI20WKVMU7/up3.png ga uxd https://images.squarespace-cdn.com/content/v1/524a0c06e4b0781833c34e48/1574636010171-BX2Z6XA5GP417JN218PJ/header.png ga uxd - “sustainably” mobile app combating climate change through habit change and eco-socialism https://images.squarespace-cdn.com/content/v1/524a0c06e4b0781833c34e48/1574636766103-ZHSMEFD89319HUCEFMC5/reseach.png ga uxd - Research & personas: Most people already have a baseline understanding of climate change. I needed to know what specific app features appealed to long-time users. I asked friends and friends of friends what they’d like to see for a sustainable habit-changing app. Of course, I didn’t bother asking climate deniers because this app isn’t for them. I sent a survey to my participants with open ended questions. Then, I interviewed them in-person with paper prototypes and then later, with actual Sketch prototypes. I used that research to create three personas that outlined my problem definition. https://images.squarespace-cdn.com/content/v1/524a0c06e4b0781833c34e48/1574636959364-LSOPB06SUOEUWIBB7L9H/persona1.png ga uxd https://images.squarespace-cdn.com/content/v1/524a0c06e4b0781833c34e48/1574636959364-YCCJB7Y43XQMPR075NCA/persona2.png ga uxd https://images.squarespace-cdn.com/content/v1/524a0c06e4b0781833c34e48/1574636960608-L7PVOWF4STTI42544J9X/persona3.png ga uxd https://images.squarespace-cdn.com/content/v1/524a0c06e4b0781833c34e48/1574638388871-G6XFK8W6QXYM2CSV72WD/mvppostits.png ga uxd https://images.squarespace-cdn.com/content/v1/524a0c06e4b0781833c34e48/1574638589529-5K1LH6LQ13PFDXIBYIHU/matrixformvp.png ga uxd Minimal viable project prioritization matrix: https://images.squarespace-cdn.com/content/v1/524a0c06e4b0781833c34e48/1574639054407-8LI1NFD60228YQ69V5B5/competitiveanalysis.png ga uxd I chose goal-tracking apps with a social media aspect, and of course, some eco-friendly education apps, for competitive analysis. 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